Channel design "4 Seasons"
1996. TV and Radio Company "Petersburg - Channel 5"

 

"Autumn". Animated drawing of the Peter and Paul Fortress.   "Winter". Italian bridge.
 
"Spring". Growing fence of the Mikhailovsky Garden.   "Summer". Ascension Bridge.
 

The success of "The fencing of Liteyny bridge" and TV films pre-prompts made it possible to promote the fence concept of as channel style.

At the beginning of the autumn of 1996, Victor 3D proposed to the administration of the Channel 5 an idea about cycle of 4 seasonal video to the music of A. Vivaldi "Four seasons".

By this time, the administration of the channel led by Bella Kurkova was in a series of financial scandals. The art director Igor Maslennikov left the post, and someone new still was not defined. The Arts Council has ceased to act.

In this situation Victor 3D had creative freedom: bypassing the channel administration, he gave the graphics video to the air directors, and it ran on the air.

So four seasonal videos have appeared, and three of this gave unpredictable effect:

"Autumn" video begins from realistic box and pencils with the logo and the name of "Petersburg - Channel 5". People called on the channel, asked where it was possible to buy, and did not trust that it is virtuality.

“Winter” video showed the Italian bridge on the Griboedov Canal in full openwork. In reality, the lanterns on it were removed. This caused confusion among the citizens. Soon the lanterns were returned.

In "Spring" video the temple of the Savior-On-Blood as open is visible. In reality, he had long stood in the scaffolding. After this video was shown, the city administration completed the renovation, and the temple appeared in its glory.